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The privileged association between Rolex and golf dates back to 1967, when Arnold Palmer became a Rolex Testimonee. This charismatic American, one of golf’s "Big Three", contributed to popularizing golf and giving it a worldwide dimension. By recognizing his pioneering sprit and achievements on the course, Rolex would irrevocably link itself to some of the sport’s most memorable moments, players and tournaments.
Since 1967, the relationship between Rolex and golf has continued to thrive. Today Rolex is not only associated with the most important and prominent bodies governing golf worldwide but also with the principal professional tours, competitions and personalities. Its choice to partner with the sport of golf is a logical one. Flawless timing, precision and control are distinctive hallmarks of both a Rolex timepiece and the performances of great golfers making this one of sport’s iconic partnerships.
In men’s golf, Rolex sponsors the four Major tournaments, universally recognized as the pre-eminent contests on the golfing calendar: The Masters, The Open Championship, the US Open and the US PGA Championship. Each of these competitions, with their unparalleled heritage and unique traditions, are held in such high regard that even a single title brings the winner membership in golf’s elite.
Rolex is Official Sponsor of the World Golf Championships. This global series of events is the first to be co-sanctioned by the world’s top six golf Tours. It is fitting that the championships are sponsored by Rolex, well known for pushing boundaries in the pursuit of excellence. The brand also supports the PGA European Tour, the PGA Tour and the inaugural Dubai World Championship.
Other Rolex sponsorships include The Ryder Cup and the Presidents Cup. These are unique in that golfers play, not as individuals, but as a team. The Ryder Cup, held since 1927, is contested biennially between the United States and Europe with the venue alternating between Europe and the United States. The Presidents Cup, created in 1994, pits the best American players against an international team representing the rest of the world (excluding Europe) every two years. Similarly to The Ryder Cup, the Presidents Cup takes place alternately in the United States and at an international destination.
Over the years, Rolex has acknowledged the achievements of many of the most famous golfers by making them Testimonees. In addition to Arnold Palmer, the list includes two other outstanding players, Gary Player and Jack Nicklaus.
A number of players currently on the professional circuit are Rolex Testimonees. They include 2010 Ryder Cup Captain Colin Montgomerie, Bernhard Langer, Fred Couples, Phil Mickelson, Retief Goosen, Adam Scott, Luke Donald, Camilo Villegas, Martin Kaymer, Jeev Milkha Singh, Liang Wen-Chong and 2008 Masters Champion Trevor Immelman.
Since 2003, Rolex has sponsored the Rules of Golf, set out by the Royal and Ancient Golf Club of St Andrews. With a press run of four million copies, this handbook is the international reference on the subject.
Finally, in an effort to link sports and ecology, Rolex has supported the Golf Environment Organisation since 2006, a foundation that encourages environmental sustainability in golf.
For more information, please visit www.rolex.com